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Strategic Sales & Marketing

$450.00

Strategic Sales & Marketing

$450.00

This course is designed for participants to acquire an understanding of the construction of meaningful processes of strategic development and marketing planning and implementation of the Sales and Marketing component of an organization.

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Programme Title:

Strategic Sales & Marketing

Proposed Certification:

UWI Endorsed Certification

NATIONAL RESEARCH & DEVELOPMENT FOUNDATION

Institute Of Business Studies

Date:

Duration:

32 hours (8 weeks)

Days & Time:

Mondays & Wednesdays, 5:30 pm-7:30 pm

Tuition:

$450.00

Target Group:

Sales personnel, Marketing personnel, Merchandisers, Supervisors & Middle Management.

Aims:

This course is designed for participants to acquire an understanding of the construction of meaningful processes of strategic development and marketing planning and implementation of the Sales and Marketing component of an organization.  Upon completion participants should be able to develop a deeper understanding of the integration & application of the marketing mix variables and their impact on the other functions within an organization, and to understand the broad concepts of marketing strategy & planning.

Method of assessment:

Participants are expected to participate in class discussions, and will also be required to submit a project at the end of  the course, which will be marked for a final grade.

COURSE CONTENT

Module 1: The Strategic Marketing Planning Process.

• The Planning Process
• Developing Plans
• Strategic Planning

Module 2: Understanding Consumer Behavior

• Market Segmentation
• Targeting
• Positioning
• The buying process
• Understanding buying behavior

Module 3: Marketing Information
• Marketing Research
• Managing the information flow

Module 4: Estimating & Forecasting Markets
• SWOT Analysis
• Internal Environment
• External Environment

Module 5: Planning & Budgeting the Marketing Mix
• The Marketing Plan
• Promotional Plans
• Product Planning
• Pricing Plan
• Distribution Planning

Module 6: Formulating Communication Strategies
• Communication & the Organization
• Communicating with the market

Module 7: Public Relations
• Managing advertising & Sales promotion
• Methods of promotion
• Promotional campaigns

Additional information

Duration

32 hours

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