Sales & Marketing

Description

PROGRAMME TITLE:

SALES & MARKETING

PROPOSED CERTIFICATION:

UWI ENDORSED CERTIFICATE

NATIONAL RESEARCH & DEVELOPMENT FOUNDATION

INSTITUTE OF BUSINESS STUDIES

DATE:

DURATION:

32 HOURS, (8 Weeks)

DAYS & TIME :

Tuesdays & Thursdays, 5:30 pm – 7:30 pm

TUITION:

$450.00

VENUE:

NRDF Classroom #: 4

TUTOR:

Theresa Jn. Baptiste, BSC. Business Management / MSC Marketing Management

TARGET GROUP:

Sales Personnel, Marketing Personnel, Merchandisers, Purchasing Officers, Clerical Staff etc.

BACKGROUND:

This course examines concepts of Sales & Marketing. It will allow participants to understand the Different types of Markets, the Marketing Environment, Customer Relations and Value, Understanding Marketing Decisions, Brand and their purpose, the Role of price in Marketing, Sales Techniques and the Marketing Mix.

COURSE CONTENT:

MODULE 1
DISTINGUISHING SALES FROM MARKETING
1. The Marketing Concept
2. The Sales Concept
3. Development of Sales Through Marketing

MODULE 2
THE MARKETING MIX
1. Product, Price, Place, Promotion
2. Fitting Public Relations into the Mix
3 Creating the right Marketing Mix

MODULE 3
THE CUSTOMER
1. The personality Types of Buyers
2. Demography
3. Segmenting Buyers
4. Customer Satisfaction
5. Handling Customer Complaints

MODULE 4
MARKETING A SUCCESSFUL SALE
1. Adopting a Strategy
2. Knowing your Product & Market
3. Identify Selling Points
4. Using AIDCA- Attention, Desire, Conviction and
Action

MODULE 5
THE SALES
1. Projecting a Professional Image
2. Sales Techniques
3. Telephone Sales
4. Sales Records

MODULE 6
ADVERTISING
1. Types of Advertising
2. Where to Advertise and When
3. Advertising Costs
4. Promotions

ASSESSMENT:

Participants are expected to participate in class discussions/assignments, and are required to submit a project and or to write an end of course exam, which will be marked for a final grade.